Coach 2 Succeed provides a personally tailored coaching service to business managers and individual professionals.


Coaching helps an individual to identify their strengths, develop skills and will significantly increase their ability to succeed. 


It focuses on outcomes and getting tangible results quickly. You will set your own goals and gain support to unleash your creativity and commitment to achieve.

A good coach is often described as a professional friend, devil's advocate and a confidential sounding board. Many individuals see the value of this neutral objectivity to allow them to be more in control of achieving their work objectives.

Work can sometimes feel like climbing a mountain, but I can give you all the help and support you need to reach the peak of your potential. I love motivating people to become the best version of themselves.

I work with a broad range of clients from diverse backgrounds including household brands, FTSE 100 companies, public sector, not for profit and national charities.

Coaching sessions can be run from my lovely home office in Cambridge or we can arrange to meet at a mutually convenient location in London or the East of England.


Coaching is a collaborative, solution-focused and results-orientated process which targets high performance and improvement at work.  A safe, confidential, reflective time, it gives a forward focus to setting goals by allowing individuals to draw their own conclusions and solutions. The uniquely high level of individual attention ensures an understanding that creates positive shifts in thinking and behaviour.


Choose your vision, plan your path and apply your focus and commitment to get there by conducting a thorough analysis of your  strengths, skills, values, aptitudes and workplace preferences.

Transferable skills from one role to another can be quantified and an action plan drawn up for future progression.


& paternity


Prior to leave - set the foundations for a successful handover and sow the seeds for a successful return.


During leave - coaching is focussed on helping the new parent prepare to hit the ground running confidently on their return.


Following leave - we focus on building support and networks and developing smart working skills and remaining influential even if you have a changed work pattern.

Coach Supervision

I supervise coaches and other supervisors by giving them the opportunity to hone their coaching skills, develop tools to deal with ethical dilemmas and decide on interventions for their clients.


I understand the challenges of organisational life so can help you unpick complex issues such that you no longer feel stuck and can focus on working from your strengths.


Coaching does work. These are a few of the many hundreds of clients, from all backgrounds and positions, who we have helped to achieve their goals.

"I was slightly apprehensive about my sessions with Sue but there was simply no need to be.


She made me feel completely comfortable and was fully flexible around what I wanted to achieve from the session.


For example, the confidence to build relationships with senior stakeholders was one objective. With coaching and handy practical tips I achieved in a short space of time what I thought would take years. Thank you Sue."



Leila Arangi, Human Resources Business Partner, Barclays Bank

"You were wonderful with/for me as you made opening up to you very easy.


I had never been coached before and without the experience – that is learning to talk about myself and my feelings, verbalising and analyzing them and planning forward – I don’t know how I would have coped with the last year.


You gave me a solid foundation on which to build. I liked your flexibility; your ability to respond to whatever I threw out; your sensitivity to my ‘pace’. I liked the non

stuffy kind of professional approach and the fact that the perceptions were enabling for both work and private life."


Felicity Binns, Executive Director NGODr


"Sue is a very effective coach who has enabled me to improve and succeed through focused, objective analysis of my performance and identifying action points that are relevant and achievable.


She has demonstrated that she is familiar with the political, structural and organisational issues that are involved in the workplace and uses this effectively during our meetings.

She has been able to deal with all the problems that I have sought help on. Her insight has helped me to reflect on various aspects of the issues by seeing them from a different perspective."

Head of Risk and Regulation, Local Government

Clients' recommendations

       I highly recommended working with Sue. Working with her over the course of a year was incredibly rewarding and has paid for itself many times over in terms of the value it has brought to my career. 

lee madden,

senior manager,

financial services

Emily, project manager, local government

   Our sessions created a really useful space to reflect on myself, my work and how I am developing as a practitioner within the wider context of my profession.  During a period of growth and change in my career, I felt that Sue genuinely cared about helping me to develop as an individual in my profession and I really looked forward to our sessions together. 

      Sue has been a real inspiration and help to me.  Whilst her style is relaxed and informal, she is incredibly knowledgeable and sharp - she's listening out for and seeing the things you don't see and reflects that back in the most gentle but incisive of ways. I have found my coaching approach has transformed with Sue's supervision.

Jane Sullivan, coach/consultant, Insight

clemency williams, 

graduate surveyor

     Sue’s coaching was invaluable in helping me tackle the intimidating process of making a career change, and getting my career back on right path. Through exploring the options that were available to me with Sue, I was able to make a career plan that was right for me and consequently am much happier in my work life. 


ABOUT ME - sue stafford

I am passionate about the development of leaders and partnering with them to sharpen their performance edge and realise their full potential. I believe in my client’s ability to succeed and will maximise their strengths and empower them to put the insights and learning achieved into immediate use. Clients are encouraged to tap into all the resources available to them in order to gain additional support during their coaching and their efforts are applied to defined agreed goals which lead to rewards and results. Clients describe my style in the following terms: high energy, pragmatic, superb listener, wholly collaborative, genuine personal warmth and naturally perceptive with a manner that encourages open dialogue. 


I held several marketing, line and operational management positions before specialising in Human Resources. My in house HR organisational work included HR Business Partner roles culminating in the role of Group Management Development Manager for a 30,000 employee FTSE 100 company. I also established a learning and development culture within a new green field role for a 1000 employee sales retail organisation. I have led my own department of 20 people so have practical experience including sensitivity to differing organisational cultures.


I hold a post graduate qualification in Coaching and Mentoring from a leading edge university.

I am also a certified NLP practitioner and British Psychological Society (Level B) psychometric testing assessor.  I am an annually re-accredited coach supervisor with CSAcademy and member of the Association for Coaching and adhere to its professional standards and ethics.


My approach is honest, energetic, supportively challenging and I am a good listener who can give objective feedback.


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